HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt), Harvard Business Review, Clayton M. Christensen, Theordore Levitt, Philip Kotler y Fred Reichheld

[…] All of them got into trouble not because of TV’s inroads but because of their own myopia. [...]

[…] Concentrate on meeting customers’ needs rather than selling products. [...]

[…] Hollywood defined its business incorrectly. [...]

[…] It thought it was in the movie business when it was actually in the entertainment business. [...]

[…] railroads stopped growing because railroads didn’t move to fill those needs. [...]

[…] The failure is at the top. [...]

[…] they were product oriented instead of customer oriented. [...]

[…] What business are you really in? [...]